Thursday, October 31, 2019

TD#1 week 8 Assignment Example | Topics and Well Written Essays - 250 words

TD#1 week 8 - Assignment Example ors that may affect their wellbeing and discussing individualized care with patients and restricting the information that physicians and nurses can reveal to patients. Notably, these laws pose a threat to the nursing and medical profession as they generate undue problems that have the effect of restricting access to the required care and time nurses spend with patients. As a result, nurses have the responsibility of influencing change (Mason et al., 2011) and safeguarding the nursing profession from intrusion by the government and other authorities. In this case, it is imperative for the nurses to sensitize all the stakeholders in health care, including the authorities, on their responsibility and support towards the privacy and the significance of the patient-physician relationship in health care. This sensitization would involve lobbying to the local congressperson and health care commissioner. Through this lobbying, a nurse can also focus on showing the role of risk factors and disclosure of information to patients in patient care and identification of health care interventions (Mason et al., 2011). Additionally, as a nurse, it would be effective to use the internet as a medium to sensitize the distinct stakeholders within the health care on their role and how these regulations impact on the delivery of care. Ginsburg,  J., Snyder,  L., & Centor,  R. (2013). Statement of principles on the role of the government in regulating Patient-Physician relationship. American College of Physicians, 1, 1-16. Retrieved from

Tuesday, October 29, 2019

Shezan International Limited Essay Example for Free

Shezan International Limited Essay In 90s or earlier people hadn’t liked such drinks e.g. cold drinks, juices made by companies, at that time people had preferred fresh juice,sattu,sardai, jam-e-shireen etc in summer. But later there is new trend comes in exist that is coke and Pepsi become more prominent in market or among the people. To compete this market indirectly, different companies made focus on manufacturing juice like shezan, country, nestle etc. Although juice line of shezan is going well, it has enough market share but in last 5 years shezan introduce its two products Quench in competition of tang and shezan syrups in competition to qarshi syrups. Strategy in Action Organizational Culture Shezan International has excellent organizational culture. The culture is very professional but yet very enjoyable, the environment is very easy and casual. Shezan international gives lot of importance to its junior employees and seniors are always ready to listen to their juniors and are also willing to act upon their advices and suggestions if considered feasible. Employees are free to pursue and select their goals and objectives and HR department is always there for employees to provide them with the best guidance.The priority is always given to the job by the staff. The employee working there declares Shezan international a best place to work in and to make a reputable name in the corporate market, with a very open career ahead Organizational Structure of Shezan Human resources management: Human resource management involves the training and development of workers and employees in order to increase their productivity and efficiency.For this purpose company make their employees to work with the seniorworker to get the experience, apart from this on-the job training, they haveseparate training program for new employees. The company has goodplanning, quality control systems and future orientation, which althoughdoes contribute directly in value addition and increase the effectiveness of whole process. Long-term goals and Objectives As our company produces variety of juices with competitive market prices to make market stable for long period of time and company has expanded its production capacity and exports. For long term objective company set units in different cities for the comprehensive range of production in the fruit processing field in Pakistan Top Level Strategy Shezan uses related diversification strategy to grow its business. Shezan is owned by Shahnawaz group of industries. Shezan buys sugar from the shahtaj sugar mill,owned by Shahnawaz group. Shezan have its own fruit farms to fulfill its needs.Shezan also have its own cod storage to store the raw materials. These all related diversifications provide Shezan an edge over its competitors. Shezan creates value for its customers by providing quality and rich in taste products.

Saturday, October 26, 2019

Marketing Mix Analysis Of Le Bistrot Pierre Restaurant Marketing Essay

Marketing Mix Analysis Of Le Bistrot Pierre Restaurant Marketing Essay Introduction Marketing mix is used to describe the combination of different marketing activities that a business does to best meet the needs of the market it is targeting (Jobber and Fahy, 2009). At first, the marketing mix was compounded of 4Ps; starting with the product, price, place and promotion. Thereafter other elements were added to these tools and these elements were; people, process and physical evidence. Considering the added elements, the marketing mix of 7Ps forms a tool that businesses use to satisfy the needs of costumers in the market it targets. Accordingly, the purpose of this report is to analyse how Le Bistrot Pierre, a French restaurant on Mill Lane, in Leicester uses the marketing mix. Identifying where this restaurant succeeds in using the 7Ps and where it fails and proposing what improvements can be made. The main product in Le Bistrot Pierre is the food and drinks menu. The products must provide good value for money for customers and be of a high quality to entice the customers to want to spend and to make a return visit. This restaurants food and drinks menu are of a very high standard. The website notes that the managing team of the restaurant often go to France to taste new foods and drinks to offer to their customers. Le Bistrot Pierre also offers a breakfast menu to its customers at selected branches. Unfortunately, Le Bistrot Pierre does not offer a childrens food menu. However, if the restaurant was to offer a childrens menu it would entice families to visit the restaurant knowing that they would not have to buy their children and adults meal only for a lot of it to be wasted. Furthermore, offering a childrens menu would promote the restaurants family friendly atmosphere and increase overall profits. As mentioned above Le Bistrot Pierre offers a breakfast menu, however it only offers this menu at its Leamington Spa, Harrogate, Stockton Heath and Stratford-Upon-Avon branches. Therefore, its customers in places like Nottingham and Leicester do not have the opportunity to taste this menu. Furthermore, although these 4 branches offer breakfast menus they all open at different times, for instance, Stratford-Upon-Avon offers its breakfast menu from 7am on weekdays whereas Leamington Spa only offers its breakfast menu on weekends (Le Bistrot Pierre, 2010). One problem with this is that customers who are travelling throughout the UK and see a Le Bistrot Pierre restaurant may assume that they can get a breakfast then realise that the particular branch they have gone to does not offer this service. Though Szymanski, et al (1993) suggest that marketing standardisation across business branches is still under constant debate, the effect of giving customers mixed perceptions about opening time s and breakfast service across cities may be problematic. Therefore to ensure that customers have a good customer experience at all times the chain should offer the breakfast menu at all its chains and at the same times. The Price It is important that the price should be competitive however the food offered should also represent the amount of money that the customer is spending on it. The lunch menu at Le Bistrot Pierre according to the website is  £9.75 for two courses and  £11.75 for three courses (Le Bistrot Pierre, 2010). These prices are reasonable when one looks at other French style restaurants in Nottingham. For instance, French Livings lunch time menu offers a two course meal for  £8.50 and a three course meal for  £10.50 (French Living 2010). In addition to this, Le Mistral in Nottingham offers a 2 course lunch menu for  £8.90 and 3 course lunch for  £10.90 (Le Minstral 2010). In regard the wine menu at Le Bistrot Pierre, they offer their cheapest white wine at  £13.75 and the most expensive at  £27.60, and for their red wine, their cheapest is  £17.95 and their most expensive  £61.75. This seems reasonable when compared with Le Mistral another French restaurant in Nottingham that offers their cheapest white wine at  £13.95 and their most expensive at  £45.50, and for their red wine their cheapest is  £13.95 and their most expensive is  £45.60. The Place Place is concerned with the location so that the customer can buy the product with ease, and its accessibility to the store is another important aspect. In the case of the restaurant it ideally should be in a central place. This means that it is in an area of high exposure for potential customers, be they on foot or in a car. In regard to Le Bistrot Pierre, they are located centrally in all their 8 locations. These locations are in different counties in the UK such as, Derby, Harrogate, Leamington Spa, Leicester, Nottingham, Sheffield, Stockton Heath and Stratford-Upon-Avon. Similarly, a new branch is being opened in Yorkshire, providing a wider reach to customers around the UK. A negative aspect of Le Bistrot Pierre is that it does not offer a car parking facility at any of its chains; therefore if someone wishes to park their car they will have to pay high central city prices. One potential improvement for future restaurants within this group would be to have a car parking facility to entice customers from the outskirts of cities to visit them. The Promotion Promotion involves different items and the ways in which businesses communicate their products to the customer showing the benefits of buying their products. Le Bistrot Pierre has 2 very popular promotions they do daily, the first is the Early Bird and Pre-Theatre menu which consists of 2 courses before 7pm and costs 13.90. The second is the Prix Fixe Evening with a glass of St. Jean wine which costs 15.50. In regard to special events, Le Bistrot Pierre offers the Soirà ©e Gastronomique menu on the 2nd and 4th Tuesday of the month for 21.90 and the Dine with Wine 3 course menu, each course comes with a specially matched wine for 26.90. In addition to this, Le Bistrot Pierre also promotes its brand via gift cards that customers can purchase for their family and friends to go and try the restaurants food and drink. The People People includes everyone who is connected to the product. This involves employees, customers, management and the business owners; therefore everyone has an important role in making the business succeed. The restaurant need to have qualified chefs and staff who can present the product to the customers and are experts in French cuisine. Le Bistrot Pierre details on their website the type of person they wish to work them, noting that they wish to employ people who are friendly, enthusiastic, hard working and care about giving excellent customer service in a busy restaurant environment. Le Bistrot Pierres website has several reports from journalists promoting the superior quality of their food. Furthermore, Le Bistrot Pierre uses the media and journalists to promote their offers and competitions for free evening meals. The Process Process focuses on the activities done to the product before it is provided to the customer and the method or the process used to provide the service. The main element in process is time, if the process takes long, the sale of the product will be affected. Interestingly, the Le Bistrot Pierre team visits some suppliers in order to ensure the health of the livestock purchased. This evidently expresses the concern that the management have towards providing the customers with their monies worth. Accordingly, the quicker the process is, the more appreciated the product. In the restaurant website news section, an article taken from Leicester and mercury newspaper dated 3rd June 2010 shows an appreciation to this process of being quick and flawless. The only slight let down mentioned by the writer Gary Mitchell was that when he ordered chocolate mousse for his desert, he ended up with an Orange chocolate he did not order. The Physical Evidence Physical evidence can be defined as the experience in the use of either service or product. For example, brochures or pamphlets that describe the product to the customer to enable him to know what he is buying and its qualities. Also, the restaurant is furnished in a very warm way in which the high and middle class individuals will be comfortable dining and wining. Moreover, the arrangement of the hall can be adjusted to suit family seating. This means customers of different categories can find convenience in Le Bistrot Pierre. In the case of the different restaurant servings, it is described in its various menu cards for starters, main courses, desserts, and drinks. Conclusion In general, Le Bistrot Pierre used all the 7Ps of the marketing mix to meet the needs of the customers, though it slightly failed to use them fully as Gary Mitchells article points out. Improving the quality of the service, adding childrens menu and creating home delivery meals, would help to increase the popularity of the restaurant; though it has already set a good reputation in gastronomy as the restaurant declares it in the website. Furthermore, Le Bistrot Pierre may preferably consider putting the breakfast menu in all branches that do not have this menu yet. This should be supported by specific timing for the breakfast start in all branches. Finally, Le Bistrot Pierre do not have car park and may lose some customers. They could try to create arrangements (or contract) with the nearest car park and tell the customers they have free parking. This will serve as a means to entice potential customers and increase business for the restaurant.

Friday, October 25, 2019

Moral Destruction In The Great Gatsby Essay -- essays research papers

The Great Gatsby: The Destruction of Morals In The Great Gatsby, the author F. Scott Fitzgerald shows the destruction of morals in society. The characters in this novel, all lose their morals in attempt to find their desired place in the social world. They trade their beliefs for the hope of being acceptance. Myrtle believes she can scorn her true social class in an attempt to be accepted into Ton's, Jay Gatsby who bases his whole life on buying love with wealth, and Daisy, who instead of marrying the man she truly loves, marries someone with wealth. The romance of money lures the characters in The Great Gatsby into surrendering their values, but in the end, "the streets paved with gold led to a dead end" (Vogue, December 1999). The first example of a character whose morals are destroyed is Myrtle. Myrtle's attempt to enter into the group to which the Buchanans belong is doomed to fail. She enters the affair with Tom, hoping to adopt his way of life and be accepted into his class to escape from her own. Her class is that of the middle class. Her husband, Wilson, owns a gas station, making an honest living and trying his best to succeed in a world where everything revolves around material possessions. With her involvement in Tom's class, she only becomes vulgar and corrupt like the rich. She loses all sense of morality by hurting others in her futile attempt to join the ranks of Tom's social class. In doin...

Wednesday, October 23, 2019

Poetry and Mother Essay

Outline It is an afternoon and the mom is washing clothes in a tub. The child has written a poem for her mother and gives it to her as she is washing. The mother scans the poem but rejects it as not being ‘all there is to life’. She feels that there is much more to life than reading or writing poetry. Despite her protest, the mother glances at the poem while she continues to wash clothes. Stanza 1 The mother obviously has given her life to hard work and struggle and seems to have lost interest in life. She does not seem to appreciate the effort of her child to offer some relief or change in her burdensome routine. That her mother washes in the afternoon indicates that her workload is enormous (as washing is usually done in the morning so the clothes can be hung out to dry.) The images of stress and strain are effectively captured in the description of the women ‘hunched’ over the washtub and her ‘shrivelled hands’. The word ‘hunched’ suggests her strenuous routine which has physically harmed her posture. The comparison of her hands to the shrivelled burnt skin of granadilla evokes the destructive efforts of hard labour on her physical body. Stanza 2 The words of the child’s poem are compared to a piece of slippery soap. Just as soap is used to cleanse dirt off clothes in this case, so too do the words of the poem give the mother strength and the power to bear her burden to restore her to some state of wholesomeness, just like soap restores clothes to their original clean condition. Note that the mother ‘grabbed’ the words and ‘used’ them, suggesting that she needed them desperately to sustain her to cope with the oppressive burden of life. Stanza 3 It is the burden of life which weighs down oppressively, that prevents the mother from appreciating or being sensitive to other aspects of life (like reading and enjoying poetry) But the fact that she does read the poem indicates that she is aware of its significance and healing power. (A poem appeals to our aesthetic sense.) It makes us see life in detail and appreciate the multi-faceted experiences of life. The word ‘scanning’ suggests that she does read the poem. The reference to the mother’s ‘blue-ringed gaze’ suggests that she has a deeper, appreciative side to her nature. Note that the colour ‘blue’ is usually associated with sky and beauty. The reference to the ‘dirty water’ is a metaphor for the pollution and corruption of life which have sullied or dirtied capacity to be sensitive to the beauty of nature of life. Stanza 4 The poem ends on a positive note. The mother continues to hold onto the words of the poem, the word ‘clenched’ recalls the term ‘grabbed’ of stanza 2, it means to hold tightly onto something. That the words are clenched ‘smaller and smaller’ indicates the great effort exerted by the mother to make the world of poetry a part of her life, she realises the value of poetry to guide her through the difficulties of life. Central message of the poem The poem whilst acknowledging the burden and harshness of life, confirms the value of developing our aesthetic nature, our capacity to appreciate what life has to offer as the only hope to cope with the hostility and problems we encounter on a daily basis. Further Consideration The writer uses simple words to reinforce the innocent, pure exchange between mother and child. The simplicity of the words also evokes the humility of their life – the setting is most likely a rural one.  The poem also has a simple structure; the lines are uniform and short reinforcing the simple effort of the child to console her mother.

Tuesday, October 22, 2019

How to Use the US Social Security Death Index

How to Use the US Social Security Death Index The Social Security Death Index is a huge database containing vital information for more than 77 million people (primarily Americans) whose deaths have been reported to the U.S. Social Security Administration (SSA). Deaths included in this index may have been submitted by a survivor requesting benefits or in order to stop Social Security Benefits to the deceased. Most of the information (about 98%) included in this index dates from 1962, although some data is from as early as 1937. This is because 1962 is the year that the SSA began to use a computer database for processing requests for benefits. Many of the earlier records (1937-1962) have never been added to this computerized database. Also included in the millions of records are approximately 400,000 railroad retirement records from the early 1900s to 1950s. These begin with numbers in the 700-728 range. What You Can Learn From the Social Security Death Index The Social Security Death Index (SSDI) is an excellent resource for finding information on Americans who died after the 1960s. A record in the Social Security Death Index will generally contain some or all of the following information: last name, first name, birth date, death date, Social Security number, the state of residence where the Social Security number (SSN) was issued, the last known residence and the location where the last benefit payment was sent. For individuals who died while residing outside of the U.S., the record may also include a special state or country residence code. Social Security records can help provide information needed to find a birth certificate, death certificate, obituary, maiden name, parents names, occupation or residence. How to Search the Social Security Death Index The Social Security Death Index is available as a free online database from numerous online organizations. There are some who charge for access to the Social Security Death index as well, but why pay when you can search it for free? For best results when searching the Social Security Death Index, enter only one or two known facts and then search. If the individual had an unusual surname, you may even find it useful to search on just the surname. If the search results are too large, then add more information and search again. Get creative. Most Social Security Death Index databases will allow you to search on any combination of facts (such as a birth date and first name). With over 77 million Americans included in the SSDI, locating a particular person can often be an exercise in frustration. Understanding the search options is extremely important in helping to narrow down you search. Remember: it is best to start off with just a few facts and then add additional info if it is needed to fine tune your search results. Search the SSDI by Last NameWhen searching the SSDI you should often start with the last name and, perhaps, one other fact. For best results, select the Soundex Search option (if available) so that you dont miss possible misspellings. You can also try searching for the obvious alternate name spellings on your own. When searching for a name with punctuation in it (such as DAngelo), enter the name without the punctuation. You should try this both with and without a space in place of the punctuation (i.e. D Angelo and DAngelo). All names with prefixes and suffixes (even those which dont use punctuation) should be searched both with and without the space (i.e. McDonald and Mc Donald). For married women, try searching under both their married name and their maiden name. Search the SSDI by First NameThe first name field is searched by exact spelling only, so be sure to try other possibilities including alternate spellings, initials, nicknames, middle names etc. Search the SSDI by Social Security NumberThis is often the piece of information that genealogists searching the SSDI are looking for. This number can enable you to order the individuals Social Security application, which can lead to the discovery of all sorts of new clues for your ancestor. You can also learn which state issued the SSN from the first three digits. Searching the SSDI by State of IssueIn most cases, the first three numbers of the SSN indicate which state issued the number (there are a few instances where one three digit number was used for more than one state). Complete this field if you are fairly positive of where your ancestor was living when they received their SSN. Be aware, however, that people often lived in one state and had their SSN issued from another state. Searching the SSDI by Birth DateThis field has three parts: the birth date, month and year. You may search on just one or any combination of these fields. (i.e. the month and year). If you have no luck, then try narrowing down your search to just one (i.e. the month or the year). You should also search for obvious typos (i.e. 1895 and/or 1958 for 1985). Searching the SSDI by Death DateJust as with the birth date, the death date lets you search separately on the birth date, month and year. For deaths prior to 1988 it is advisable to search on the month and year only, as the exact date of death was seldom recorded. Make sure to search for the possible typos! Searching the SSDI by Location of Last ResidenceThis is the address where the person was last known to be living when the benefit was applied for. About 20% of records do not contain any information on Last Residence, so if you are having no luck with your search you may want to try searching with this field left blank. The residence location is entered in the form of a ZIP code and includes the city/town which is associated with that ZIP code. Keep in mind that boundaries have changed over time, so make sure to cross reference the city/town names with other sources. Searching the SSDI by Last Benefit InformationIf the individual in question was married you may find that the last benefit and location of last residence are one and the same. It is a field which you will usually want to leave blank for your search as the last benefit could often have been paid to any number of people. This information can prove to be extremely valuable in the search for relatives, however, as next of kin were usually the ones to receive the last benefit. Many people search the Social Security Death Index and quickly get discouraged when they cant locate someone they feel should be listed. There are actually a lot of reasons why a person may not be included, as well as tips to finding people who arent listed as you would expect. Have You Exhausted All Your Options? Before concluding that your ancestors name is not in the index, try the following: Make sure that you have tried soundex search or alternate spellings for your surname.Many SSDI indexes allow wildcards to be used in searching. (You could type in Pat* Smith and it would find Pat Smith, Patrick Smith, Patricia Smith and so on). Check the rules for the SSDI search engine you are using to see what types of wildcards are allowed.If you have filled in several search fields and received no results for your ancestor, then try searching with less information. Just because you know your ancestors birth date, doesnt mean it is listed correctly in the SSDI or that it is even listed at all.If you are including the given name (first name) in your search, then be sure to check for alternate spellings. The search will only return results which match the given name you enter exactly.Middle names are not usually included. Even if your ancestor went by his/her middle name, you should be sure to check under their first name as well. In some cases the first and middle names may both be included in the given name field. The person may be listed with an initial or initials in the given name field.An individual may have only a single name entered (either a first name or a last name). You would be best off trying to narrow these down with other known facts such as birth or death date.Married women are most likely listed under their husbands surname, but if this provides no results then check for a listing under their maiden name. If a women was married more than once, be sure to check all married names.Titles such as military rank (Col.), Occupation (Dr.), Family Rank (Jr.) and Religious Order (Fr.) may be included with either the surname or the given name. There may also be variations in the way the title was entered. For example, you may find Jr. with and without the period and placed after the surname with either a space or a comma (i.e. Smith, Jr or Smith Jr.).Leave out the ZIP code field as this does not exist for the earlier records.Check a variety of dates - typos and transposition of digits is common. 1986 could have been entered as 1896 or 1968. 01/06/63 could be read as January 6, 1963 or June 1, 1963. Reasons  You May Not Find Your Ancestor The person who entered the information into the database may have made typographical or other errors. The information may also have been incorrectly recorded during the initial application process. This was especially true when Social Security numbers were first issued and involved a multi-step application process with an opportunity for errors at each step.Many of the records prior to 1962 (when the SSDI database was first computerized) were never added.Your ancestors death may have never been reported to the Social Security Administration.It may be possible that your ancestor did not have a Social Security card. Many occupations prior to 1960 were not eligible for social security enrollment.